Mediainsider's range of media training courses.
All of which can be adjusted in both content and length to suit your needs.
Below are courses that have proved the most popular.
Media training for those who are newbies.
This 2 hour media training course is for those who are new to the media and want to learn the basics and then build on those skills.
The first part of the session explains what the media is about, what the media wants, and what makes a news story.
Other topics covered include, what makes a reporter tick?, developing relationships with a reporter, how does a news room operate?.
A number of video clips will be shown relevant to the topic, with discussions.
Key fundamentals are also promoted throughout the session including the value in being honest with the media, how to handle the media.
The second half of the session is devoted to the practical. You will be interviewed on camera. about a topic of your choice. This should be about a topic or issue pertaining to you or your business. The interview will be recorded and then played back for critiquing.
Take away notes are made available.
Media training for those who are good.
This session is for those who have been in front of the media plenty of times, but are keen to continue to hone their4 skills.
A media specialists will interview the client, on key issues relevant to their business or field. The interviews are recorded and played back for critiquing.
Media training for those who have done it before.
This 4 hour media training course aims to further inform and educate clients on how the media operates and how they can utilize the media to THEIR advantage.
The client will learn how to identify story ideas about their business and then how to promote those ideas to the media. building relationships with reporters is also very important.
Short video clips are shown pertaining to the clients business.
The clients are also taught the basics of how to write a media release and who should receive that media release within a newsroom.
The client is then interviewed on camera. The interview is recorded and then critiqued.
Take away notes are made available.
Oh my god it is the media!!!
Emergency media training is a session that focuses on your next media appearance, and that may be within the hour.
In other words, you are about to face the media on a particular issue, and you must make sure you are prepared and that you get YOUR message across.
Our media specialists will workshop your issues, and come up with a media plan that can the be implemented during the media interview.
Athletes must perform a PB in front of the media.
Media training for athletes, is essential for any athlete who wants to be the best in all aspects of his or her life.
An athlete who handles themselves well in front of the media has the potential to earn significant amounts of extra income through sponsorship's and endorsements.
Athletes will be taught the importance of performing well in front of the media during this session, and they will also undergo intense media training focusing on television, radio and print.
Media training for those who are newbies.
Media training introductory course rundown.
Introduction and rundown run through.
How the media operates.
- What does the media want?
- What makes a story?
- The reporter
- Building relationships
- You and the media
Video clips good and bad media performances
BREAK
On camera interview and critique.
How you can create media opportunities from what you have learned?
Questions.
Close.
Media training for those who have done it before.
Media training experienced course rundown.
Introduction and rundown run through.
On camera interview
Review recent media appearances
Critique On camera interview
Video clips good and bad media performances
BREAK
On camera interview and critique.
How you can create media opportunities from what you have learned?
Questions.
Close.
Media training for those who want free media publicity.
Media training experienced course rundown.
Introduction and rundown run through.
On camera interview
Identifying story ideas.
- What is a news story?
- Which media outlets should you approach?
- Approaching the media outlet. Email or telephone?
- The advantage of a relationship
Video clips of stories promoted by a business.
BREAK
On camera interview critique.
The media release.
- How the media choose their media release
- How to write a media release
- The follow up
BREAK
Prepare for second on camera interview
Second on camera interview and critique.
How you can create media opportunities from what you have learned?
Questions.
Close.
Media training for those who need it now.
Media training emergency course rundown.
Introduction and rundown run through.
What is your emergency?
Workshop your responses.
Understand what the media will want.
BREAK
On camera interview and critique.
How you can create media opportunities from what you have learned?
Questions.
Close.
Media training for those who are newbies.
Media training for athletes rundown.
Introduction and rundown run through.
On camera interview
Video clips good and bad sporting examples.
Your responsibilities off the field.
The advantages of being an outstanding media performer
Interview critique.
BREAK
On camera interview and critique.
- What makes a story
- The reporter
- Building relationships
Social media
How you can create media opportunities from what you have learned?
Questions.
Close.
Media training to suit your needs, time, budget and staff.
MAKE CONTACT
M +61 0418827801
E mark@mediainsider.com.au
REMEMBER: When you are in front of the media it is your chance to promote your business, your products, your sponsors, your brand and yourself.