Media Training Master Class (Half day)

Mediainsider wants  you to feel completely comfortable when you take part in our media training workshops. To that end we greet you with a smile, a cup of tea or coffee and an assortment of cakes and biscuits. You will feel completely at ease in the brand new facilities that boast state of the art technical audio visual equipment, a boardroom, large presentation room, and spacious kitchen. Mediainsider's goal is not just to educate you but to make sure you leave a better person.

Mediainsider employs a holistic approach to all of its media education programs. During the workshops clients are not only taught a wide range of media skills but are also introduced to concepts and ideas focusing on confidence, mental and physical health, nutrition and time management.

Mental health

Nutrition

Fitness

Confidence

A complete overview of what you will learn in this Media Training Master Class. The media is an essential tool in getting your message across. However if you are not prepared, or you come across as arrogant or under prepared, the media can play a major role in your downfall.

In this session the focus is on what makes news. You will learn the 10 factors which are considered by the media when deciding if a story is newsworthy. This is vital information for anyone who deals with the media in any way. Video examples are utilized for further clarification.

This is the first opportunity the participants get to show their on camera skill. Because it is early in the workshop, generally there is a lot of improvement left. However it is still important that everyone understands what they are good at and what they need to work on. The interview is followed by a critique.

In this session you will learn the 5 step process for when a reporter calls you or your organization for an interview. This can happen at any time, and you must not panic. It is key that when the telephone rings, you are calm and professional, and you hang up, gaining information from the reporter.

This is without doubt a very important stage, building up to your media interview. You must know what you want to say and what the reporter may ask. It is important to give the reporter something but you must get YOUR message across.

This is the next opportunity the participants get to show their on camera skills. And there should be significant improvement now that everyone is aware of what is required to get THEIR message across.

Your media interview won't always be clean sailing. You will, at times be asked questions that can be tricky and controversial. But there are ways to combat the reporters tactic. And that's what you will learn in this session.

The media conference can prove a very intimidating experience. Multiple cameras, and reporters, numerous microphones being placed in front of you. In this session we'll offer tips to ensure you shine.

This is a key part of the training, as it gives the participants an opportunity to ask their particular questions about the media, how it works, media interviews and other topics. Use it wisely.

More media training courses available

IntroductoryThe perfect way to start

Media training for those who are newbies.

This 2 hour media training course is for those who are new to the media and want to learn the basics and then build on those skills.

The first part of the session explains what the media is about, what the media wants, and what makes a news story.

Other topics covered include, what makes a reporter tick?, developing relationships with a reporter, how does a news room operate?.

A number of video clips will be shown relevant to the topic, with discussions.

Key fundamentals are also promoted throughout the session including the value in being honest with the media, how to handle the media.

The second half of the session is devoted to the practical. You will be interviewed on camera. about a topic of your choice. This should be about a topic or issue pertaining to you or your business. The interview will be recorded and then played back for critiquing.

Take away notes are made available.

ExperiencedHone your media skills even more

Media training for those who are good.

This session is for those who have been in front of the media plenty of times, but are keen to continue to hone their4 skills.

A media specialists will interview the client, on key issues relevant to their business or field. The interviews are recorded and played back for critiquing.

Increase salesSecrets of media promotion

Media training for those who have done it before.

This 4 hour media training course aims to further inform and educate clients on how the media operates and how they can utilize the media to THEIR advantage.

The client will learn how to identify story ideas about their business and then how to promote those ideas to the media. building relationships with reporters is also very important.

Short video clips are shown pertaining to the clients business.

The clients are also taught the basics of how to write a media release and who should receive that media release within a newsroom.

The client is then interviewed on camera. The interview is recorded and then critiqued.

Take away notes are made available.

EmergencyMedia training right now

Oh my god it is the media!!!

Emergency media training is a session that focuses on your next media appearance, and that may be within the hour.

In other words, you are about to face the media on a particular issue, and you must make sure you are prepared and that you get YOUR message across.

Our media specialists will workshop your issues, and come up with a media plan that can the be implemented during the media interview.

AthletesHarness your skills in the media

Athletes must perform a PB in front of the media.

Media training for athletes, is essential for any athlete who wants to be the best in all aspects of his or her life.

An athlete who handles themselves well in front of the media has the potential to earn significant amounts of extra income through sponsorship's and endorsements.

Athletes will be taught the importance of performing well in front of the media during this session, and they will also undergo intense media training focusing on television, radio and print.

Sample agenda

Media training for those who are newbies.

Media training introductory course rundown.

Introduction and rundown run through.

How the media operates.

  • What does the media want?
  • What makes a story?
  • The reporter
  • Building relationships
  • You and the media

Video clips good and bad media performances

BREAK

On camera interview and critique.

How you can create media opportunities from what you have learned?

Questions.

Close.

Sample agenda

Media training for those who have done it before.

Media training experienced course rundown.

Introduction and rundown run through.

On camera interview

Review recent media appearances

Critique On camera interview

Video clips good and bad media performances

BREAK

On camera interview and critique.

How you can create media opportunities from what you have learned?

Questions.

Close.

Sample agenda

Media training for those who want free media publicity.

Media training experienced course rundown.

Introduction and rundown run through.

On camera interview

Identifying story ideas.

  • What is a news story?
  • Which media outlets should you approach?
  • Approaching the media outlet. Email or telephone?
  • The advantage of a relationship

Video clips of stories promoted by a business.

BREAK

On camera interview critique.

The media release.

  • How the media choose their media release
  • How to write a media release
  • The follow up

BREAK

Prepare for second on camera interview

Second on camera interview and critique.

How you can create media opportunities from what you have learned?

Questions.

Close.

Sample agenda

Media training for those who need it now.

Media training emergency course rundown.

Introduction and rundown run through.

What is your emergency?

Workshop your responses.

Understand what the media will want.

BREAK

On camera interview and critique.

How you can create media opportunities from what you have learned?

Questions.

Close.

Sample agenda

Media training for those who are newbies.

Media training for athletes rundown.

Introduction and rundown run through.

On camera interview

Video clips good and bad sporting examples.

Your responsibilities off the field.

The advantages of being an outstanding media performer

Interview critique.

BREAK

On camera interview and critique.

  • What makes a story
  • The reporter
  • Building relationships

Social media

How you can create media opportunities from what you have learned?

Questions.

Close.