Your media policy

Every business should have a media policy that contains a set of procedures and measures to follow when you are dealing with the media.

You’ll learn what a media policy is, and why a media policy is so crucial to your business. And you’ll be shown how to write and implement a media policy. Businesses and companies that have a comprehensive media policy in place will be better prepared when they deal with the media in any situation.

ALSO INCLUDED: DETAILED NOTES - REVIEW QUESTIONS

Purchase whole set

Purchase individual modules

Module 1

Introduction

Mark Aiston introduces himself, with an overview of his media career.

He explains how the detail contained in “Your media policy” will help you when dealing with the media.
Running time (3.30)

What is a media policy?

Mark explains what a media policy is, the importance of having a media policy and the process of implementing a media policy.
He points out the advantages of having a media policy in place within your company.
Running time: (2.54)

Dealing with the media

How you deal with the media is key.
In this chapter Mark discusses the advantages when treating the media with respect, and highlights the problems that can occur if you treat the media poorly.
Running time: (5.56)

ALSO INCLUDED: DETAILED NOTES - REVIEW QUESTIONS

Module 2

Your company’s media unit

Mark looks closely at a company’s media unit and its role, its size and who should run the unit.
Running time: (5.20)

Choosing your media gatekeeper

What is a media gatekeeper and why is it crucial to choose the right person?
Mark points out what traits your media gatekeeper must have.
Running time: (5.42)

Your company spokesperson

You must choose the right spokesperson for your company or business.
This chapter lists the traits your company spokesperson must have and their responsibilities.
Running time: (4.32)

ALSO INCLUDED: DETAILED NOTES - REVIEW QUESTIONS

Module 3.

Tips for handling reporters

Remember, one poor media performance can undo years of building credibility.
Mark points out the right and wrong things to do when you are dealing with a reporter.
Running time: (3.16)

The call

The media can contact you at any time, and you must be prepared and confident.
In this chapter Mark highlights a number of tips that will keep the communication between you and the reporter on track.
Running time: (2.48)

ALSO INCLUDED: DETAILED NOTES - REVIEW QUESTIONS

Module 4

The media release

Why the media release is so important to the success of your business.
Mistakes are frequently made and how to avoid them.
Running time: (1.48)

How to write a media release

A basic overview of how you should write and set out your media release.
Running time: (1.53)

The social media release

What is a social media release?
Mark explains how a social media release incorporates video, audio and photos that can be used by any media outlet around the world.
Running time: (2.52)

Media coverage check list

Mark explains the steps that need to be taken once you have sent out your media release.
Running time: (5.26)

ALSO INCLUDED: DETAILED NOTES - REVIEW QUESTIONS

Module 5

The media conference

A comprehensive overview of the steps required to run a successful media conference, and why it is so important to get it right.
Running time: (12.27)

ALSO INCLUDED: DETAILED NOTES - REVIEW QUESTIONS

Module 6

Building relationships

Mark examines the importance of building relationships with the media, and how to achieve that goal.
Running time: (2.13)

Preparing a crisis management policy

Every business should have a crisis management plan in place
This chapter provides the first steps in compiling a crisis management policy.
Running time: (3.09)

Media database and media kit

What is a media database, what information should be collected and what should be contained in your media kit?
Running time: (2.04)

Final words (1.00)

Mark offers a review, and his final thoughts.
Running time: (0.56)

ALSO INCLUDED: DETAILED NOTES - REVIEW QUESTIONS