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Don't look at notes when you're being interviewed on television.
Don't look at notes when you're being interviewed on television.
It looks awkward and it looks as though you don't really understand the topic.
Online multimedia products.
Are you ready for a media frenzy? Every business should have a media policy that contains a set of procedures and measures to follow when you are dealing with the media.
You’ll learn what a media policy is, and why a media policy is so crucial to your business.
And you’ll be shown how to implement a media policy.
Businesses and companies that have a comprehensive media policy in place will be better prepared when they deal with the media in any situation.
View chapter overview or buy online
Are you craving free positive publicity for you, your business and products?.
Publicity boost will teach you how to identify stories about you and your business, how to pitch those stories to the media, and why a media release is such an important tool for your business.
View chapter overview or buy online
BIg story
CASE STUDY
Your company decides to have a media conference to announce a major inititaive. Your media gatekeeper decides to offer the story as an exclusive to ONE media outlet. A good idea?
No, a terrible idea. When you have a major announcement you want to gain as much media exposure as possible.
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