Media Training Tips For Your  Business

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Chapters and short description

Introduction
Mark Aiston introduces himself, with an overview of his media career and explains how the detail contained in “Your media policy” will help you when dealing with the media.

What is a media policy?

Mark explains what a media policy is, the importance of having a media policy and the process of implementing a media policy.

Dealing with the media:

In this chapter Mark discusses the advantages of treating the media with respect, and highlights the problems that can occur if you treat the media poorly.



Your company’s media unit:

Mark looks closely at a company’s media unit and its role, its size and who should run the unit.

Choosing your media gatekeeper:
What is a media gatekeeper and why is it crucial to choose the right person? Mark points out what traits your media gatekeeper must have.

Your company spokesperson:
You must choose the right spokesperson for your company or business.
This chapter lists the traits your company spokesperson must have and their responsibilities.

Tips for handling reporters:

Remember, one poor media performance can undo years of building credibility. Mark points out the right and wrong things to do when you are dealing with a reporter.

The call:
The media can contact you at any time, and you must be prepared and confident. In this chapter Mark offers up strategies that will keep the communication between you and the reporter on track.



The media release:

Mark explains why the media release is so important to the success of your business and how to avoid media release mistakes.



How to write a media release:
A basic overview of how you should write and set out your media release.

The social media release:
What is a social media release and how can it help your business.

Media coverage check list:
Mark explains the steps that need to be taken once you have sent out your media release.



The media conference:

A comprehensive overview of the steps required to run a successful media conference, and why it is so important to get it right.

Building relationships:
Mark offers tips on how to build relationships with the media and the advantages.

Preparing a crisis management policy:
This chapter provides the first steps in compiling a crisis management policy.

Media database and media kit:
How to build a media data base and put together a media kit?

Final words:

Mark offers a review, and his final thoughts.

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